Commercial Food

A'saffa Chicken

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A'saffa Chicken film

Food that has to look worth eating. Steam, sear and colour, tuned for appetite rather than realism.

Food advertising is not about accuracy, it is about appetite. The grade runs warm, the highlights stay wet, and the timing holds each hero frame just long enough to land.

The whole spot is built from a single dish setup, so a new flavour or format is a change, not a reshoot.

Type
Self-initiated concept
Stills
10 frames
Format
16:9 plus social cuts
Pipeline
Generation, comp, grade
Finishing
Edit, sound design
Start a project All work
Selected stills 10 frames
A'saffa Chicken still 1
A'saffa Chicken still 2
A'saffa Chicken still 3
A'saffa Chicken still 4
A'saffa Chicken still 5
A'saffa Chicken still 6
A'saffa Chicken still 7
A'saffa Chicken still 8
A'saffa Chicken still 9
A'saffa Chicken still 10

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Independent, self-initiated concept work. Not commissioned by, affiliated with or endorsed by A'saffa Foods.