Character Brand

Ookabooka

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Watch the film
Ookabooka film

A mascot with a face you remember. Built as brand talent rather than a one-off illustration.

A brand character only earns its cost if it can carry a campaign, which means it has to hold up in a wide, a close-up and a nine-by-sixteen crop without redrawing.

This one was designed with that in mind: a clear silhouette, a fixed palette and defined expressions, so it can be reused rather than regenerated.

Type
Self-initiated concept
Stills
12 frames
Format
16:9 plus vertical
Focus
Character design
Finishing
Comp, grade, sound
Start a project All work
Selected stills 12 frames
Ookabooka still 1
Ookabooka still 2
Ookabooka still 3
Ookabooka still 4
Ookabooka still 5
Ookabooka still 6
Ookabooka still 7
Ookabooka still 8
Ookabooka still 9
Ookabooka still 10
Ookabooka still 11
Ookabooka still 12

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Independent, self-initiated concept work. All trademarks and product names are the property of their respective owners.